It's pizza company very rare for a chain to increase the size of a core product and not increase pri

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The move comes three months after Burger King rolled out its Big Mac-buster, dubbed Big King. The enlarged Big King beef will weigh in, uncooked, pizza company at 4 ounces, vs. 3.2 ounces for the beef on the iconic McDonald's burger that it mimics, the Big Mac.
In the past year, Burger King has been on a new product tear including several specifically devised so that the increasingly competitive chain could thumb its nose at McDonald's. In the past year, it also rolled out a Rib Sandwich to compete with the McDonald's McRib sandwich. And it rolled pizza company out Satisfries, a new version pizza company of its french fries with fewer calories.
It's pizza company very rare for a chain to increase the size of a core product and not increase price. But the Big King, made with two beef patties, lettuce, onions and sauce on a three-layer pizza company sesame seed bun, will still sell for $3.69. pizza company It's also currently part of a two-for-$5 promo.
At least one industry consultant pizza company thinks that Burger King could be on to something so long as it ultimately moves beyond mimicking McDonald's products. "It will drive some business," says Dennis Lombardi, executive vice president of food service strategies at WD Partners, a restaurant consulting firm. "Singles and bunts aren't so bad in our business."
But Burger King's Macedo says this is much more than a bunt. He says Burger King plans to expand its Big King platform with more innovation, though he declined to be specific. "We're testing a lot of things," he says.
When it recently pizza company tested the newly enlarged Big King burger at 200 restaurants in South Florida, guest satisfaction scores jumped more than 10 percent, he says. "Increasing the amount of beef makes a big difference."
Big King's big differentiator from the Big Mac: fire-grilling. That's what Burger King will continue to stress in its advertising. But it's going up against the Holy Grail of burgers. Since it went national in 1968, the Big Mac is widely viewed as one of the most successful burgers in fast-food history. Even at the risk of converting some of its current Whopper customers into Big King fans, Burger King continues to heavily push its new burger.
But McDonald's is hardly ignoring the competition. While there are no national promotions for Big Mac at the moment, in some regional markets, the burger giant has recently pizza company offered special deals in which customers get a second Big Mac for a penny when they purchase one at the regular price.
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UPDATE 1-Barry Callebaut's profits pizza company up, sticks to sales growth target
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