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Early last month, Heineken cafeteria launched a campaign launched new product quite aggressive beer. They invite global experts to Vietnam to train and promote, and bring this product to a series of attacks club beer (Beer Club), hotels, cafeteria great restaurants and bars in the city.
Enter the market sooner Heineken beer 2 years ago Sapporo has not been paying attention to distribution as well as investment products. Recently, when the market becomes increasingly vibrant, giants began promoting promotion and distribution channels. The representative said the company has been active investment in equipment, cafeteria training process pouring beer for hundreds of outlets (restaurants, cafeteria bars, golf courses, Beer Club ...) in Vietnam.
Talking to VnExpress.net, company representatives cafeteria said that due to recent movements thrive Club Beer, beer is even more widely known, so this is a new way to help firms diversify products and push strong brand. Over the past year, Sapporo beer sales growth more than doubled over the same period. cafeteria The company is expected, next time with the increase in sales activity, the sales are expected to increase even further.
Besides focusing on key markets as Ho Chi Minh City, the company is considering expanding into other provinces in the future. cafeteria The company cafeteria also plans to increase the plant capacity from 40 million liters to 100 million liters in the future, and then to 150 million liters in 2019.
JSC HABECO put the beer on the market since mid 2007. The product cafeteria of this company specialized cafeteria in containers, made of stainless steel with anti-backflow valve and remove the key. However, when the market is not much tourists, low turnover. Meanwhile product of Hanoi beer is more popular and affordable segment targeted to consumption than beer. Although not bring more profits for the company, but this product is maintained at a number of its restaurants.
Most recently, in May 5/2014, Beer Company Hanoi-Hai Duong products marketed beer Hai Duong, introduced the most advanced product line of the company closed in stainless steel keg with a capacity of 2 liters per keg. The company said the average monthly sales of 75,000 keg, equivalent to 150,000 liters, sales of 2.4 billion. cafeteria Show 2-liter keg of beer consumed in Hai Duong, Hung Yen, Hai Phong, Bac Ninh and Bac Giang. cafeteria
One of the giants of beer completely cafeteria ignore this segment Corporation Alcohol Beverage Saigon (SABECO). Company leaders say no intention to participate because of potential product lines beer unattractive as customers in this segment is not much new.
An expert in the beverage industry, said there is a common participation in the brewery beer segment is not a public company launched the beer bottle. Lesson failure of THP beer its launch in late 2003 Lazer after pouring millions of dollars into this still causes unease for the company.
Talking to VnExpress.net, Nguyen Van Vietnam, President cafeteria of the alcohol-beverage Bia- Vietnam, said Vietnam beer market close time