According to an article published by Bloomberg , the Burger King app will also include coupons for deals, such as $1 any-size drinks and free fries, as well as nutrition facts. A feature allowing you to place an order for pick-up at a later time will additionally be included.
By embracing smartphones, Burger King is hoping to appeal to millennial diners in the 18 to 35 age bracket, who will be attracted by the convenience of the new system. to call into Burger King more often.
“What younger cheesecake factory menu consumers are looking for is the ability to use their phones to do everything,” says Darren Tristano, executive vice president of the food industry research firm Tillster Inc., adding that, “The cell phone has replaced the wallet.”
About the author Luke Dormehl is a UK-based journalist and author, with a background working in documentary film for Channel 4 and the BBC. He is the author of The Apple Revolution , published by Random House, and is currently writing a book about algorithms for Random House/Penguin to be published in 2014. He also covers the digital humanities for Fast Company . He'd like you a lot if you followed him on Twitter .
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