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Retail More: Retail Select Retail Burger King Fast Food There's A 30-Person 'War Room' Behind The Awesome Burger King NCAA Tweets
"The days of slapping your logo on a stadium are over, especially when you're a huge brand like ours," Eric Hirschhorn, Chief Marketing Officer at Burger King, told Business Insider. "People are so fanatical about the tournament and sharing emotions that we wanted to engage them." 
Behind-the-scenes, Burger King has amassed a team of 30 people who work long hours in a "war room," monitoring straight edge tweets and trying to predict the outcome of the games,  Adam  Gagliardo, Director of Digital Marketing and Social, said in a telephone interview. 
"She completely freaked out on Twitter, and even tweeted the next morning that she was so excited she didn't sleep all night," Gagliardo told us. "It's awesome to see the results of what you're doing in real-time."   
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